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The spirit of wine
 
The spirit of wine
Client: Pellegrini Spa
Project: SOCIAL MEDIA, DESIGN & UX, TECHNOLOGY, PR
CHALLENGE
For more than ten years at the company's side for all PR & Brand Reputation activities, Babol's new challenge was to improve its positioning in the digital world with the study and realisation of the new website and the design of a new social media presence.
PROJECT & WORK

Constant and ongoing activity that has evolved from the organisation of press days and press tours to digital PR and influencer marketing strategies.

Babol has relaunched the company website, www.pellegrinispa.net, renewing the graphics and improving the user experience. Thanks to the intuitive search filters, the new portal is a real online catalogue with a clean look and easy navigation, even from a mobile phone, to find the more than 110 companies marketed and the technical data sheets of more than 1,000 labels including wines and spirits distributed by Pellegrini.

In 2020, the company entrusted Babol with the management of its social media channels for a new presence on Facebook and Instagram.

ABOUT THE CLIENT

Since 1904, wine has been the core business of Pellegrini, a company from Bergamo specialising in the selection, import and distribution throughout Italy of high quality wines and spirits, both domestic and foreign.