We decided to base our communication plan on original social media content, combined with targeted advertising campaigns. This approach allowed us to reach an audience in line with the values of the Villa, increasing brand awareness and generating active interest among users potentially interested in having an experience at the restaurant.

In parallel, the organisation of an exclusive press event played a key role in generating qualified leads among food journalists. This immersive event created a direct link between the participants and the brand, fostering media coverage capable of amplifying the restaurant's visibility and attracting the interest of new potential customers.

Finally, the website was redesigned as a conversion-oriented platform with smooth navigation and SEO-optimised content. With sections structured to guide the user in discovering the menu and location, and targeted call-to-actions, the site is now a central point of contact for turning digital visitors into actual customers.

Alessandro Cappotto and Rossella Barbato took on the challenge of restoring an 18th century building to its former glory, transforming Villa Calini into a destination where high level catering and exclusive events come together. Situated in the heart of the Franciacorta countryside, the villa, after careful restoration, has once again shone without losing its historical charm. The original architectural elements, such as 17th century frescoes and inlays, blend harmoniously with contemporary design, offering a refined and evocative ambience.