The real challenge we set ourselves at Babol was to tell the sensory and emotional effect of light through glass. To create a path capable of narrating the company, but also of conveying the evocative power of light.
That is why we chose him as the protagonist of our storytelling project: glass. We let the material speak, glass in all its types and forms. Telling the story of melogranoblu means telling about wonderful handcrafted lamps, but also about the people who bring them to life: Massimo and Ermanno, artisan designers who create real architectures of light and scenery in interior design. For the social media strategy, the thematic newsletter and for the corporate website we summarised all this in a concept: ‘give light to matter’.
At trade fairs or special events, such as the biennial Euroluce, Babol handled press relations for the launch of new products and the creation of adv pages for publication in trade publications.
