MUMAC Academy approached Babol with some important objectives: increasing the presence of the brand on social networks, supporting the sales department in pre- and post-sales actions, attracting potential customers interested in the products and services, and to train Gruppo Cimbali customers on coffee, the transformation of raw materials, and the use of equipment.
We at Babol have taken up this challenge, to bring all the passion for coffee to social media, aiming at the Academy's notoriety, the growth and involvement of the community, the increase in traffic on the channels, the loyalty of the audience, and the dissemination of the culture of espresso and the importance of training in the sector.
In order to reach the different targets (baristas, professionals, customers, associations, hotel establishments, the sales network, employees, coffee lovers, the press and influencers in the sector), we developed an editorial plan, including targeted social advertising campaigns, which revolves around the concept of strengthening the community and the great opportunity this represents for the brand.
Through an on-going editorial plan, we provide users with all the information and updates on the Academy's courses and masterclasses, we maintain high engagement by creating moments of interaction through polls, surveys and Q&As, we tell the world of coffee and its trends with a sparkling slant thanks to the reel columns, and we give space to the MUMAC ambassadors and trainers who, with video clips, convey all their know-how.
