Amaro Eroico is more than just a bitter. It is an experience to embrace not only with the five senses, but with an extra one: the time. In the Mediterranean, time passes more slowly in order to live life at the fullest by rediscovering its value through the memory of ancient deeds. Savouring Amaro Eroico, time seems to dilate: each moment becomes longer, pure and fulfilling. It is the capacity that the truest things have:putting us at peace with ourselves and with others.
Babol, for the product launch, took care of producing all the necessary communication materials as well as organising and managing the press presentation event at the renowned Four Seasons in Milan. Amaro Eroico, for the occasion, also became the main ingredient of two cocktails conceived and created by the skilful hands of Luca Angeli, bar manager of the Milanese luxury hotel: Levante (with Amaro Eroico, ginger ale, orange peel and rosemary) and Americano Eroico (with Amaro Eroico, Vermouth infused with palo santo and soda).
