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Follow your passion
 
Follow your passion
Client: Barni Racing Team
Project: SOCIAL MEDIA, DESIGN & UX, TECHNOLOGY, PR
CHALLENGE
Still getting to the finish line along Barni Racing Team! Also this year we support the motorbike team on the tracks, in daily media relations and in the management of the official digital channels: social network and website. Our goal? To enhance the brand identity of the team and communicate in real time everything that happens in the ‘Barni Racing world’ in Italy and abroad.
PROJECT & WORK

For over 10 years we have been racing together with the Barni Racing Team - Ducati in the Superbike World Championship and the Italian Speed Championship.

After having created the brand identity of the team through the 360° coordination of visual communication, both online and offline, today we use the logic of media houses to communicate all the assets of the team: the Ducati bikes, the riders, the hospitality, the racing department.

Multi-channel communication and the organisation of high-adrenaline live experiences are the two pillars of our work to make the most of our sponsorship and stay in touch with the fans. So during race weekends our office becomes the circuit where we welcome the team sponsors and take care of media relations by planning and managing race reports: press releases and live posting on all social platforms.

ABOUT THE CLIENT

Barni Racing Team - Ducati is a motorbike team based in Calvenzano (BG). Thirteen times Italian champion team in the Superbike class of the Italian Speed Championship, it is currently one of the most popular private teams in WorldSBK.