The goal of UM®️ Motorcycles is ambitious: to consolidate the brand's reputation on the European market. How did we meet this challenge? Our experience in the motor industry allowed us to establish an effective and tailor-made strategy for managing social channels with the aim of increasing community engagement through impactful content. We standardised the company's brand identity on social media and took care of the creation of the new website, which then became a visual template for all European importers of the American motorbike manufacturer.

UM®️ Motorcycles is an American motorbike manufacturer based in Miami, Florida, which was founded in 1999. Today, the company is present in markets on all continents and has a distribution network in over 40 countries, with more than 2,000 dealers selling and servicing motorbikes.