In order to optimise Housy Milano's digital strategy, making it even more effective, we studied a video-storytelling path which follows the new social trends dictated by Tik Tok and Instagram, exploiting the full potential of reels.
What are the must-have experiences in Milan or the strangest requests received from customers looking for their dream home? Through entertaining and immersive reels, the members of the team ‘put their faces on’ and, as well as introducing themselves and explaining their role in Housy, they give precious advice, tell curious anecdotes and give interesting suggestions for experiencing the city of Milan from different points of view.
Housy was born in 2021 when Up Town Your Property Finders, a long-standing client of our agency, chose to entrust us with the development of the identity of its new brand specialising in property searches in the city of Milan. A brand capable of winking at an energetic and dynamic clientele. The name Housy is a neologism derived from ‘House’: the idea of replacing the final ‘e’ with the letter ‘y’ helps to convey the character of a young, fresh and strongly digitised company.
Thanks to a communication strategy based on various channels and tools (social media marketing, Google Ads, SEO positioning, newsletters, blogs and press office activities in the most influential sector publications) we are constantly at Housy's side to increase brand awareness, improve positioning and help the property finder team reach the right target audience.
For the website we have developed an innovative user experience, designed to be intuitive for those looking for a house in Milan. No more exhausting searches on real estate portals, but a smart configurator that automatically sends the request to the Housy team based on the wishes and needs indicated.
